Karisma: Welcome Ameyaw Debrah, to the entrepreneurship segment on Smart Income Office.
No need for an introduction since the name Ameyaw Debrah rings a bell in almost every Ghanaian ear.
To begin with, which part of Ghana do you come from?
Ameyaw Debrah: I’m from Kwahu in the Eastern Region. My dad is Kwahu and Ashanti and my mum is also Kwahu and Anum, so i guess I’m a full Kwahu. LOL
Karisma: haha Oh I see, I am from Kwahu too! It runs in the Kwahu blood: ‘bizness tins’.
Ameyaw Debrah: oh dope which part, I’m from Obomeng[divide]
Karisma: Nice. I am from Nkwatia. Never been there before though hehe.
Karisma: Where did you grow up?
Ameyaw Debrah: I grew up mostly in Accra, But I stayed in Nkawkaw for some few years when my parents moved to the UK.[divide]
Karisma: Oh kk. Readers would like to know where you had your Senior High School and Tertiary education.
Kindly tell us where…
Ameyaw Debrah: Adisadel college and KNUST. I did general science in Adisco and B.A Publishing Studies at KNUST[divide]
Karisma: Are you married?[divide]
Ameyaw Debrah: Not married
Karisma: Are you an Atheist, a Christian, Buddhist or Muslim?[divide]
Ameyaw Debrah: Christian[divide]
Karisma: You have been tagged as Ghana’s celebrity blogger. Your name is everywhere; “Ameyaw Debrah”, “Ameyaw Debrah”, how did you manage to achieve this status?[divide]
Ameyaw Debrah: I think the recognition comes from years of hard work and consistent innovation with the way I tell my stories on celebrities and lifestyle. I started blogging at a time when it was a new phenomena and became one of the first in the area.
Karisma: When did you start blogging?[divide]
Ameyaw Debrah: I started sometime in 2007 but my blog as people now know it started in 2008[divide]
Karisma: What/who inspired you to start blogging?[divide]
Ameyaw Debrah: I really didn’t have any inspiration from anyone, i was just doing my thing my own way and not looking at anyone anyway. I think the concept came to me when i attended a conference in South Africa.
Karisma: There are lot of careers one could venture into. Why blogging?
And did you study journalism?
Ameyaw Debrah: I didn’t study journalism, but i studied publishing. So once i found myself writing blogs i decided to turn it into a career, rather than going to look for jobs. After school i worked at ovation magazine a bit and after i left joined the voice of africa project which equipped me with knowledge and exposure in content for the web.[divide]
Karisma: what were some of the challenges you faced when you started blogging?
Ameyaw Debrah: the initial challenges included issues like access to internet and cost. And when i started doing it full time the new challenge became how to make money from it.
Karisma: I know you have a huge organic follower and readership base for Ameyawdebrah.com, and you obviously make fat income from both advertising networks and direct advertising.
Permit me to ask, how much do you make from blogging monthly?
I am referring to a total of all income made from adnetworks, direct advertising, sponsorship, contracts you earn from huge companies in Ghana etc…
Don’t try to dodge this question Ameyaw, this is a business blog, readers would like to know hehe.
Just give me an average of your monthly income from your blog… [divide]
Ameyaw Debrah: the challenge with this kind of job is that the income is not fixed and sometimes you have a good month and at other times not a so good month. But on a bad month i can make 5,000ghc and on a good month i can make ghc 15,000
Karisma: Emm I’d pretend to believe that 15,000 is your maximum.
Anyway, a lot of bloggers have their known or popular blogs, and secret blogs in addition.
The secret blogs usually make them most of the money from adnetworks.
A lot of bloggers have their reasons for keeping such blogs confidential.
Some of the reasons being unhealthy competition, click bombing, security, envy on the side of other bloggers, etc
If I may ask, how many blogs do you have?
Ameyaw Debrah: I’m not really into those kinds of blogs, and sometimes i wish i did. I have launched a few personal ones that didn’t fly as much as i hoped. (nowghana.com, clickclickghana.com, big spoofs). So I am focused more on the brand that people know and love.
Karisma: Do you have secret blogs too?
Ameyaw Debrah: No
Karisma: I have observed that you frequently share yen.com.gh posts.
Does it belong to you, are you an employee at Yen, or are you co-owner?
Ameyaw Debrah: I do not own YEN, i am the country manager.
Just like i was hired to set up and manage Pulse.com.gh, i do same with YEN. I manage the business and the team.
Karisma: Is Ameyawdebrah.com and other blogs of yours, if any, solely managed by you?[divide]
Ameyaw Debrah: Yes i do it all by myself. I now have a video editor for the AmeyawTV content that i have started from October[divide]
Karisma: Do you have editors/employees?
Ameyaw Debrah: I only have editors and staff for YEN[divide]
Karisma: Do you pay them periodically, and how much?
Ameyaw Debrah:Yes i pay 1000 to 2000ghc per month for anyone at AmeyawDebrah.com. YEN staff are not under my payroll.
Karisma: Cool! How much do you spend on blog bills monthly; talk of hosting fees, apps, internet, and the like?[divide]
Ameyaw Debrah: I spend around $50 a month on server hosting, around 200ghc for internet[divide]
Karisma: I recall almighty Google Adsense banned your account for no tangible reason years back, which got you very furious.
How did that happen and how did you manage to get your Adsense account back?
I can still see Google ads on your blog.
Ameyaw Debrah: I still don’t know how that adsense ban occurred and i still contest it. I started using adsense again this year after being off for some years. I created a new account for my mobile app (Ameyaw Says) and that’s what i also use on the website.
Karisma: Oh kk, nice one.
Your Facebook account was recently hacked.
How did you manage to get it back?
Ameyaw Debrah: I managed it by reporting it to Facebook and after back and forth mails i got it back safe, i was a victim of phishing.
Karisma: I almost forgot about this controversial question…
According to Chris-Vincent Agyapong, owner of Ghanacelebrities.com, he was the inspiration behind ameyawdebrah.com, plus he hosted ameyawdebrah.com on his hosting account free of charge for you for a while.
Eeeem, how true is this?
Ameyaw Debrah: he is not the inspiration for my blog, I was already well established as a blogger/writer before Chris ever contacted me. When he contacted me, he wanted content for his website and he even went ahead to create user in my name for his website so he could take my content and republish on his website. (https://www.ghanacelebrities.
Yes it is true he bought my domain name (www.ameyawdebrah.com) and hosted my blog for me. But before that I had one on blogspot.com.
Aside blogging, what else do you do for a living?
Ameyaw Debrah: mainly blogging, and managing other media such as YEN
Karisma: Do you have any role model in blogging?[divide]
Ameyaw Debrah: No i don’t really but I’m motivated by the success of Nigerian blogs like bellanaija and lindaikeji to find ways of making revenue here in Ghana as well.[divide]
Karisma: what about life in general, any role model?[divide]
Ameyaw Debrah: I don’t think i have one. lol
Karisma: hehe I mostly ask this question on this platform because I love expeditions.
Well, I know you’ve traveled to France as I saw images of you at the 69th edition of the Cannes festival.
I know you’ve been to Nigeria, South Africa, UK…
Apart from these countries, which other countries have you traveled to?
Ameyaw Debrah: I have been to Brazil for the the world cup, Spain for Samung Galaxy launch, USA for BET Awards, Kenya for Canon photo campaign, Gabon for African Cup , Togo for Adebayor charity show, Cote D’ivoire, Senegal and more. More to come i hope.[divide]
Karisma: Oh nice. Which country did you first ever travel to outside Ghana, and outside the continent?[divide]
Ameyaw Debrah: South Africa was the first it was for Highway Africa conference in 2008, later that year i went to UK for the Laureus Sports Awards[divide]
Karisma: What do you consider as your super power?[divide]
Ameyaw Debrah: I think the gift of communication and editing[divide]
Karisma: What is your weirdest fear?[divide]
Ameyaw Debrah: death lol[divide]
Karisma: hmm death.
Fufu or Jollof?
Ameyaw Debrah: hmm, used to be Jollof but now i’d say fufu and chicken soup[divide]
Karisma: That explains why you are putting on weight. This is fufu weight lol.
Anyway, Samsung or iPhone?
Ameyaw Debrah: Samsung[divide]
Karisma: Yes! Team Android!
What is your perception about bloggers in Ghana?
Ameyaw Debrah: We need more specialist bloggers for different subjects and interests.[divide]
Karisma: Any word to your fans, followers, aspiring bloggers, readers of this interview…..?[divide]
Ameyaw Debrah: stay positive, aspire for goodness and greatness.
Also Read: MEET THE GHANAIAN BLOGGER WHO EARNS $30,000 A WEEK
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