To build an Online Business, first you need a huge presence online to promote your brand.
For an online business, your brand should be easily accessible online via search engines such as google.
This is where the need for a website comes to play, because without a website your brand wouldn’t be found online when searched for in google and other search engines.
A Social Network Account:
A Social Network Account like Facebook, Twitter, Instagram etc:
A Social Media Account is a must have.
That is where you post your updates, announcements for new products, giveaways, promotions, contests etc.
On your social media account; Facebook and Instagram especially, you are able to promote your products and services via sponsored/paid advertisements to reach more prospects online.
A sponsored or paid advertisement involves paying Facebook or Instagram to show your products or services to a wider audience if you don’t have much followers on your page.
However, you would need new customers all the time so sponsored ads are very necessary.
Capture or Opt-In Pages:
You also need an opt-in, capture or landing page, to capture emails of subscribers to periodically send them your products via email sales letters.
This is termed as email marketing.
This is because some people choose not to make purchases immediately you introduce your products to them.
Some finally buy after constant reminders and promotions.
So a landing page, sometimes termed as capture or opt-in page, is a crucial requirement for an online business.
Companies that provide such email marketing services are getresponse.com and aweber.com.
When you visit a website, I’m sure you notice some ‘annoying’ ads hovering around.
It may be annoying to you but that is someone else’s business.
someone paid for those adverts to be placed on your site.
There are so many adnetworks to purchase advertising from.
Google adwords is however the most popular and most converting.
After securing a website for your business, search for Google adwords on Google, click start Now to register for your business’s websites to be shown on mobile apps and websites at quite affordable fees.
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